[My Daily = Reporter Jong-Hoon Han] BAT Rothmans announced on the 14th that it has released a renewal of 5 types of 'Neo' sticks for the Glo Hyper series of electronic cigarettes. This renewal has improved usability by applying 'Stick Seal' technology that seals the end of the stick.
The Neo sticks for the Hyper series are evaluated to have achieved a rich and sophisticated taste by blending high-quality tobacco leaves in a balanced manner. The newly renewed Neos come in a total of 5 types: Dark Tobacco, Shine Boost, Purple Boost, Fresco, and Boost. BAT Rothmans explained that they focused on improving product convenience by changing the package design and introducing Stick Seal technology to reflect consumer needs and trends.
The newly applied Stick Seal technology is designed to seal the end of the stick so that no tobacco leaves remain inside the Glo device, and greatly improve convenience by eliminating the need to clean the device with a brush. While maintaining the deep and rich taste unique to Neo, the design has also taken usability and hygiene into consideration, further enhancing the user experience. Glo plans to expand the application of Stick Seal technology to all Hyper series sticks within this year.
The package design is in line with Glo's 2025 brand campaign, 'Live Life in Color', and applies sensory design elements such as brushstrokes that are premium yet still allow one to feel the vitality of everyday life. The back of the package provides a more detailed description of the taste of each product, allowing consumers to easily choose the product that's right for them.
The five renewed Neo types will be sold sequentially at convenience stores and tobacco retailers nationwide. All Neo products sold in Korea are produced at the BAT Korea manufacturing plant in Sacheon, Gyeongsangnam-do, the BAT Group's main non-combustible product production hub .
A BAT Rothmans official said, "This renewal is part of our efforts to provide consumers with a better user experience through design and technological innovation," adding, "We will continue to introduce excellent products in line with consumer needs and trends."
source：https://n.news.naver.com/mnews/article/117/0003932410
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