真味生物荣膺帝国烟草全球创新大奖，彰显行业国际领导力

Witness the glorious moment

ZINWI wins the Innovation Award for the first time and receives three nominations

In the first SRM (Supplier Relationship Management) excellent supplier selection of Imperial Brands, a global tobacco giant with a history of 124 years, ZINWI stood out from 12,000 suppliers worldwide and became the only e-liquid company nominated in the world, and finally won the important "Innovation Award". It is also the only Chinese company to win the award in the first SRM supplier selection of Imperial Tobacco. ZINWI Bio was also nominated for the "Agility Award" and the "People & Planet Award", demonstrating ZINWI Bio's comprehensive strength and industry-leading position in innovative research and development, agile supply chain management and ESG sustainable development.

As Mattia De Dominicis, head of global innovative products at Imperial Tobacco, said in the award speech: "Flavor will be the core and key to the future innovation of e-cigarettes and new tobacco products. Zhenwei Biotech has demonstrated outstanding technical strength in the field of e-cigarette flavor innovation. Its various high-quality, compliant flavor formulas have been widely recognized by consumers around the world, and it deserves the "Innovation Award". This award is a recognition of Zhenwei Biotech's professional capabilities by international industry authorities, and also demonstrates the company's competitive advantage in the global supply chain system.

The world's top certification

Six dimensions to decode ZINWI's winning code

As an important partner of Imperial Tobacco's SRM Connect program, ZINWI, under the guidance of the program's core concept of "building sustainable, high-value strategic partnerships", won high recognition from the judges with its all-round performance.

The selection criteria cover the following six dimensions

在创新研发维度，真味构建了覆盖6万种风味组合的全球口味数据库，通过持续消费者洞察和立体风味技术，实现从单一味觉到多重感官体验的升级。同时通过"多维安全评估标准"体系（成分筛查-毒理分析-生物实验-临床测试-长期追踪），确保产品在提升风味的同时实现有效减害。制造供应方面，真味2000平智能制造中心采用自动化产线和智能调度系统，以全流程跟踪和"标准化-信息化-自动化-可视化"的智能生产模式，实现柔性且敏锐的供应体系。

可持续发展领域，真味通过环境体系认证规范运营，并引入虚拟化集群技术和节能设备降低能耗，将环保理念深度融入企业运营全流程。

正是这种在创新研发、智能生产和可持续发展三大领域构建的全方位核心竞争力，使真味生物赢得帝国烟草这一国际巨头的高度认可。这一荣誉不仅是对过往成就的肯定，更是未来深化合作的基石。

共建价值生态

从供应链到价值链的升维

根据帝国烟草2030战略规划，未来将持续聚焦消费者为中心、技术创新与可持续发展，与供应商紧密合作构建可持续的伙伴关系，共建灵活的价值生态（relationship-based ecosystem）。真味生物正积极践行战略，通过多维度路径，实现从传统供应商到价值共创者的转型升级：

• 消费者导向：建立联合消费者洞察，聚焦特定消费者类型，更早参与产品定义，获取消费者数据，实现从被动接单到主动创新的转变。• 技术创新：进一步强化技术研发投入，尤其在NGP（下一代产品）战略重点方向，技术积累助力提升用户转换率，抢占市场先机；

• 可持续发展：采用节能技术，系统性降低碳足迹，在低碳生产等ESG项目上紧密合作，践行行业责任。

这一系列战略举措，正是对帝国烟草"构建价值生态"理念的实践，标志着双方合作已实现从基础供应链到高阶价值共创的关键跨越。真味生物将以此次获奖为契机，持续深化技术研发，完善质量管理体系，推动可持续发展实践。未来我们期待与帝国烟草等全球顶级合作伙伴携手并进，通过技术创新和深度协作，共同推动行业进步，为消费者创造更优质的产品体验，为构建健康未来贡献专业力量。

来源：zinwi真味生物

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