BAT Lossmans announced on the 31st that its premium electronic cigarette 'glo HYPER pro' won the grand prize in the product design category at the '2025 iF Design Award'.
The iF Design Award is hosted by the International Forum Design in Germany and is considered one of the three most credible design awards in the world. The jury selects excellent designs based on various evaluation criteria such as idea, form, function, distinctiveness, and sustainability.
The Glo Hyper Pro has been highly praised for its user-friendliness and stylish design. Equipped with a high-definition AMOLED display ‘EasyView™’ screen, it provides intuitive information, and the ergonomically designed ‘TasteSelect™’ dial allows easy adjustment of the heating mode.
In addition, it boasts a luxurious appearance with lightweight aluminum material, matte texture, and metallic points. Arvind Sushil of BAT UK headquarters, along with Korean designers Allan Kim and Lee Ju-seok, are participating, leading the global trend.
Earlier, the Glo Hyper Pro also achieved outstanding results in the consumer electronics category at the '2024 European Product Design Award (EPDA)'. The EPDA is known as an award that considers both aesthetic value and innovation.
A BAT Lossmans official said, “The Glo Hyper Pro, which was first introduced in Korea in 2024, has been recognized for its competitiveness on the global stage,” and added, “We will focus on developing innovative products for a sustainable future.”
Recently, thanks to the enthusiastic response from consumers, the limited edition 'Hyper Pro Aurora Purple', which captures the mysterious aurora light, has also been released. It is attracting attention for its sensational design that changes color depending on the angle and lighting.
source：https://www.getnews.co.kr/news/articleView.html?idxno=813925
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