E-cigarette Industry Color Design and Injection Molding Process: Challenges and Solutions

In the increasingly fierce homogeneous competitive environment, e-cigarette brands shape their personalized labels through delicate appearance and color design. However, this personalized demand has brought a series of industry pain points, such as increased difficulty in injection molding, high single transfer costs, color mixing problems, and differences in color between batches. Currently, the industry mainly adopts two coloring processes: raw material + color powder injection molding and pellet color-matched injection molding. The raw material + color powder injection molding method directly adds color powder to the raw materials during the injection molding process, which is advantageous for its high-color flexibility, but faces challenges of uniform mixing and dust pollution. The pellet color-matched injection molding method first mixes plastic raw materials with color powder or masterbatch. This method boasts good color stability, but lacks flexibility in color adjustment. Each method has its pros and cons. The specific choice should be made based on factors such as production demand, cost control, and color stability requirements.

在当前的同质化竞争日益激烈的环境下，电子烟品牌纷纷通过在外观和颜色的设计上精细化以塑造自己的个性化标签，吸引终端客户。然而，这种个性化的需求也带来了一系列行业痛点，比如注塑加工的难度增加、转单成本高、混色问题、批次间颜色差异，以及从CMF(颜色、材料、饰面)角度考虑同一产品在不同模厂之间的颜色差异等，使得颜色管控部门疲于应对。目前，业界主要采用两种着色工艺：原料+色粉注塑和抽粒配好颜色注塑。下面我们将对这两种工艺进行对比分析。

两种方法各有优劣，具体选择应根据生产需求、成本控制和颜色稳定性要求等因素综合考虑。对于需要频繁调整颜色或追求成本效益的生产场景，原料+色粉注塑可能更为合适；而对于需要保证颜色稳定性和减少环境污染的生产场景，抽粒配好颜色注塑可能更为理想。在实际应用中，可以根据具体情况灵活选择或结合使用这两种方法。

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原文始发于微信公众号（艾邦新消费电子资讯）：E-cigarette Industry Color Design and Injection Molding Process: Challenges and Solutions