The global electronic cigarette market witnesses a diverse trend in flavors. In Europe and the United States, adolescents lean towards fruity e-cigarettes, while Eastern Europe exhibits a preference for sweeter notes. The use of e-cigarettes among British adolescents, especially females, is on the rise, concurrently with a decline in traditional tobacco consumption. Innovative flavors like chocolate popcorn and cinnamon custard emerge but have a short lifecycle. Regulatory disparities add complexity to the market. Fruity flavors remain predominant, yet regional variations are pronounced. In Europe, there is a diminishing demand for traditional tobacco flavors, while the U.S. FDA encourages tobacco-infused options. Differences in national regulations impact testing venues. DeYuan Flavors introduces new tastes, and consumer interest in complex international flavors is on the rise. Future trends indicate the emergence of international composite flavors in the Eastern European market, with candy flavors gaining popularity. E-cigarette manufacturers must stay attuned to market dynamics, consumer demands, and regulations to successfully compete.
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在欧洲尤其是西欧市场,对传统烟草味电子烟的需求似乎有所下降,这可能是由于多数电子烟消费者已经戒烟,不再追求烟草味道。然而,电子烟市场并未完全淘汰烟草口味。例如,英国的电子烟品牌PodSalt最近推出了名为Origins的系列产品,其中包括6种不同的烟草口味。
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电子烟口味的发展受到各地消费者偏好的影响,同时不同地区也有各自的监管法规,规定了哪些口味可以销售,哪些不允许。
美国也经历了类似的情况,美国食品药品监督管理局要求电子烟公司集中于烟草口味的开发。卡特指出,希望在美国市场出现更多烟草口味的电子烟。
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了解口味的趋势,我们可以关注德源香料和香精香料公司。
然而,每个地区的市场都有其独特性,因此只有深入了解当地的口味偏好,才能创造出真正能够吸引消费者的香味。这种地域性的差异在电子烟口味的发展趋势中表现得尤为明显。
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目前在俄罗斯和白俄罗斯,电子烟产品尚不需要缴纳消费税,但这种情况可能会发生变化,因此电子烟在东欧的销量有望进一步增长。英国的电子烟市场也在迅速发展,尤其是年轻女性的使用率大幅增加,与传统卷烟的消费量有所下降。这一趋势显示,随着消费者对电子烟产品的需求和偏好不断变化,未来的电子烟市场将呈现出更加多样化的发展态势。
预计在未来,东欧市场将兴起具有异国情调和多种复合口味的电子烟产品。此外,东欧消费者对糖果口味的兴趣逐渐增加。这一变化将为电子烟制造商提供新的市场机会,同时也要求他们密切关注消费者的口味偏好和市场需求,以适应市场的不断变化。
原文始发于微信公众号(云南德源香料有限公司):Regional Flavor Revelations: Fruity E-cigarettes Prevail in Europe and the United States, While Eastern Europe Indulges in Sweet Varieties.
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