JTI UK has launched two new flavours for its nicotine pouch brand Nordic Spirit, each containing 12mg of nicotine with a suggested retail price of £6.50. JTI said that high nicotine content nicotine pouches currently account for 60.1% of the nicotine pouch market, while mint flavours account for 83.6%. The brand has sales of £4.5 million per month.
JTI UK has expanded its Nordic Spirit nicotine pouch range with two new varieties: Frosty Berry and Frosty Mint.
The two new varieties have higher menthol and water content and improved flavour formulations. Each flavour has a nicotine content of 12mg per pack.
Bruce Terry, portfolio brand manager at JTI UK, said: “Enhanced flavour intensity and minty offerings are top priorities for consumers in this category. That’s why we focused on these elements when developing the new Frosty range. The taste improvements and enhanced experience of our Frosty variants enable us to drive growth in the category, providing retailers with an excellent opportunity to increase sales and profits.”
Source: Betterretailing
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