1. Total Export Value and Volume of E-Cigarettes
On December 20, 2024, the General Administration of Customs of China announced the export data for e-cigarettes for November. The total export value reached approximately $930 million, reflecting a year-on-year decline of 1.9% but a month-on-month increase of 4.69%. The export volume stood at around 22,000 tons, showing a month-on-month growth of 6.37% and a year-on-year increase of 0.37%. Compared to the previous month's figures, there is a noticeable upward trend.
2024年10月，中国电子烟出口呈现稳步增长态势，总出口额约8.88亿美元，展现了行业的韧性和市场潜力。
24M10中国电子烟出口额8.9亿美元，同比+2.4%，结构呈现分化。分品类看，其他含尼古丁的非经燃烧吸用的产品/电子烟及类似的个人电子雾化设备M10出口额同比分别-2.3%/+20.4%，反映了换弹式及开放式产品表现优于一次性。分国家看，美国市场增幅继续收窄，M10出口金额同比+9.6%至2.8亿美元；欧洲多国需求下滑，其中出口至英国/荷兰/法国/德国的金额同比分别-5.5% /-7.8%/ -11.9%/ +3.7%，意大利市场持续高增，出口金额同比+76.1%；印尼及马来西亚等亚洲市场增势亮眼，M10出口金额同比+303.3%/+525.8%。
2024年1-10月，电子烟产品出口金额为90.2亿美元，同比-0.27%。24年10月电子烟产品出口额达到8.88亿美元，同比+2.43%，环比-3.9%，出口量为2.11万吨，同比+2.24%，环比+7.72%。出口单价为41.99美元/千克。
出口总体情况：
Main Export Markets—Top 5 Export Destinations
1.United States: $255 million, accounting for 32% of total exports.
2.United Kingdom: $113 million.
3.South Korea: $57.22 million.
4.Germany: $56.7 million.
5.Malaysia: $37.89 million.
According to data released by the General Administration of Customs, in the first half of 2024, China's total electronic cigarette exports reached 5.381 billion, a decrease of 1.82% compared to5.381billion,adecreaseof1.825.481 billion during the same period last year. Despite the decline in total export value, the export volume demonstrated a positive growth trend. In the first half of 2024, China exported 121,000 tons of electronic cigarettes, up from 104,200 tons in the same period last year, representing an approximate increase of 16.12%. This data indicates that despite facing competition and regulatory pressures in the international market, China's electronic cigarette exports continue to maintain a robust growth momentum.
In November, China's electronic cigarette exports to the United States surged by 16.69% month-on-month, solidifying its position as the largest destination for Chinese electronic cigarette exports. The United Kingdom remains in second place, but may be affected by the impending ban on disposable e-cigarettes, as exports to the UK fell by 22.57% compared to October. The UK electronic cigarette market is expected to face additional challenges in 2025. Moreover, the demand in the German and South Korean markets is experiencing strong growth, while data from other European and American countries shows slight fluctuations but remains generally stable.
II. Major Export Markets and Brands
2024年11月份我国电子烟出口目的国top10
资料来源于海关总署
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