Recently, HUIZHOU YINGHE TECHNOLOGY CO., LTD. (hereinafter referred to as "Yinghe Technology") released its 2024 annual report. The report data shows that in that year, Yinghe Technology's operating revenue reached 8.524 billion yuan, the net profit attributable to shareholders of the listed company was 503 million yuan, and the net profit attributable to the parent company after deducting non - recurring gains and losses was 496 million yuan. It is worth noting that its e - cigarette business (entirely from its subsidiary Sikary) had an operating revenue of approximately 3.191 billion yuan.
I. Operating Model of Yinghe Technology's E - cigarette Business
Sikary a holding subsidiary of HUIZHOU YINGHE TECHNOLOGY CO., LTD., is responsible for the e - cigarette business. Currently, the company's e - cigarette business mainly focuses on the brand business, supplying e - cigarettes, cartridges, atomizers, and other e - cigarette accessories to customers. Since 2022, Sikary has been fully promoting the construction and development of its own brand and has successfully obtained the TPD certification for accessing the European e - cigarette market. With high - quality products, advanced technology, and rich channel resources, Sikary has achieved remarkable market results in many countries such as the UK, Germany, Poland, the Netherlands, Malaysia, and the United States, and its brand awareness and reputation have been continuously enhanced. Sikary has established subsidiaries in the UK, the United States, Russia, and Indonesia, gradually achieving the goal of "basing itself in the UK and radiating across Europe", and can quickly respond to the pre - sales and after - sales service needs of e - cigarette business customers.
1. R & D Model
Yinghe Technology's e - cigarette R & D mainly focuses on the development of new products for its own brand.
Order - based Product Design and Development
Customers put forward product requirements, and the company's Innovation Center converts them into technical parameters and appearance designs, and fully communicates with customers. The R & D Center conducts a feasibility assessment of the technical parameters and appearance designs provided by the Innovation Center. For projects that pass the assessment, the company designs products and makes prototypes according to customer requirements. After the R & D project meets user requirements, the project team develops the product to the mass - production stage. After mass production, the project team summarizes materials and experience to provide reference for subsequent project development.
New Product Development
The Innovation Center and the GTM Center jointly analyze the product R & D direction based on the annual strategic goals or customer requirements, and clarify the performance requirements of new products. Then, the Innovation Center forms a special project team. After the project team conducts a feasibility assessment, it submits it to the relevant Innovation Center leaders and the president for approval. This project team is composed of R & D, quality, engineering, production, and project personnel, and adopts a parallel working method, which effectively improves the R & D success rate, shortens the development cycle, and reduces costs. New product development first conducts overall plan design and review, and then separate project teams carry out structural design and review. Key links are approved by the corresponding personnel. Through process management, it ensures that the R & D results meet the company's technical requirements. Finally, various departments such as R & D, production, and marketing jointly discuss and determine the accuracy of the specific product design, and arrange the production schedule to ensure the success of product R & D.
2. Procurement Model
HUIZHOU YINGHE TECHNOLOGY CO., LTD. has developed a strict procurement management system. Before procurement, it comprehensively evaluates the product quality, supply capacity, service level, and price of suppliers. After passing the evaluation, it conducts small - scale procurement trials. After the trials are qualified, it signs long - term supply contracts with qualified suppliers.
3. Production Model
The company's products are fast - moving consumer goods, mainly under its own brand. Most of the production plans are determined based on sales orders, implementing production based on sales. A small part is to quickly respond to customer needs. The company will produce products in advance according to market demand forecasts and then ship them according to customer order requirements to meet customer needs. The company uses semi - automatic equipment and ERP software for modern management of cost control, processing technology, etc., which helps to improve the company's overall management level and production efficiency. The entire production process of the company's products is completed by multiple departments in collaboration. Through the refined management of the ERP system and the circulation of corresponding documents among different departments, it effectively controls the production progress, process specifications, quantity, and quality of products, meets customer order requirements, and ensures the timely delivery of products to customers.
4. Sales Model
The company mainly sells products under its own brand. First, it develops e - cigarette products, then signs sales contracts with customers, purchases raw materials according to the contract requirements, and starts production. The products are directly delivered to customers within the time specified in the contract, and customers conduct product inspections.
II. 2025 Business Plan
Sikary will continue to follow the trend of the e - vaping industry going global and expand its sales team. Based on the European market, Sikary is promoting the expansion of markets in North America, Southeast Asia, etc. through advertising, social media interaction, offline promotion, and participation in large - scale exhibitions, accelerating the global sales of its own brand, expanding the sales area, and continuously increasing the overall sales scale.
As competition in the e - cigarette industry increasingly relies on patent competitiveness, the company will continue to enhance its R & D and technological capabilities, continuously optimize the product R & D process, improve product demand management, and strive to develop high - quality and popular products, and apply for more core patents.
source:HUIZHOU YINGHE TECHNOLOGY CO.,LTD.
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