Swedish Match USA, Inc., MRTP Applications

On November 7, 2024, the FDA issued modified risk granted orders to Swedish Match USA, Inc. (previously known as Swedish Match North America, Inc.), for the following snus smokeless tobacco products to continue to be marketed as MRTPs with the authorized claim, "Using General Snus instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis."

General Loose
General Dry Mint Portion Original Mini
General Portion Original Large
General Classic Blend Portion White Large-12ct
General Mint Portion White Large
General Nordic Mint Portion White Large-12ct
General Portion White Large
General Wintergreen Portion White Large

This is the first renewal of modified risk granted orders issued by FDA. These modified risk granted orders issued by FDA are specific to the above-mentioned products and expire November 7, 2032. These products were originally authorizedExternal Link Disclaimer for marketing in the U.S. via the premarket tobacco product application pathway in 2015. In October 2019, the products were then authorizedExternal Link Disclaimer to be marketed as modified risk tobacco products. Those 2019 orders permitting marketing of General Snus products as modified risk tobacco products were valid for 5 years.

Source：https://www.fda.gov/tobacco-products/advertising-and-promotion/swedish-match-usa-inc-mrtp-applications

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