4月20日,菲莫国际(PMI)通过网络电话会议的形式发布了其2021Q1财报情况:PMI的业务在2021年第一季度的强劲表现远超预期,调整后摊薄每股收益为1.57美元,增长29.8%。其中尤为值得注意的是,IQOS的持续强劲增长,占PMI销量的13%,占PMI净收入的28%,而去年同期为21.7%。
IQOS用户的增长
截至季度末,IQOS用户总数约为1,910万,其中约1,400万已成IQOS忠实用户。
未来产品改善计划
强劲的转换率明显反映了IQOS 3 DUO的普及率,与以前的设备版本相比,它提供了卓越的用户体验。另外,PMI正力求通过引入创新技术(例如IQOS ILUMA、IQOS VEEV)来实现更高的转化率。
来源:PMI官网报告,节选部分
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