Philip Morris lancia Zyn in Italia: Sacchetti di nicotina per futuro senza fumo

Philip Morris International launches Zyn nicotine pouches in Italy, a proposal that adds to the company's portfolio of combustion-free products. Pasquale Frega, new president and CEO of Philip Morris Italia, explains: " There are still a billion cigarette users in the world, 7 million of whom are in Italy. Philip Morris' goal is to bring the cigarette to the museum and offer smokers other less impactful nicotine-based products" . This, Frega continues, is possible thanks to an integrated supply chain in Italy that employs 41 thousand people and involves 8 thousand companies, with a turnover of 10 billion. " Our path in the transition to go beyond the cigarette is therefore virtuous", he adds, underlining how Philip Morris' mission is accelerating towards a smoke-free future.

Zyn presents itself as an alternative solution to traditional cigarettes . The tobacco-free nicotine pouches are made of cellulose sachets and do not produce smoke, vapor, ash or odor, representing a “discreet and innovative” option for smokers looking for a combustion-free alternative. “Zyn represents a new product category that will allow us to further accelerate our ambitious vision of building a smoke-free future ,” Frega emphasizes. The introduction of Zyn in Italy is part of a broader picture. The company has already launched iQos in Italy, the tobacco heating system, which has over 2 million users, and Veev, a leader in the electronic cigarette market. “International experiences in countries such as Sweden and the United States clearly demonstrate the role that this category can play in accelerating smokers' conversion to combustion-free products ,” explains Gianluca Iannelli , Head of Smoke-Free Products Category at Philip Morris Italia. Patrik Hildingsson , Director Oral Category Communication at Philip Morris International, from Sweden , refers to the successes achieved in his country, where the spread of nicotine pouches has contributed to a significant reduction in smoking. “ Sweden is on the verge of becoming the first country in the EU to be classified as ‘smoke-free’, with less than 5% of smokers,” he says, underlining the benefits for public health in the sense that the average number of smoking-related illnesses in Stockholm has halved compared to the EU average.

ZYN sachets are available in 10,000 tobacconists in five flavor variants – Cool Mint, Spearmint, Coffee, Citrus, Peach – and offer different nicotine intensities to meet the different needs of Italian smokers. Inside there are about 20 sachets at a cost of 5 euros. “ Zyn does not require the use of hands and this is its peculiarity. It is inserted under the upper lip and through the gum it releases nicotine for up to 30 minutes”, Iannelli points out. Philip Morris’ ambition is clear: by 2030, revenues from combustion-free products should exceed two-thirds of the total. In this sense, the company has invested more than 14 billion dollars since 2008 to scientifically and commercially develop its smoke-free products, underlines Tommaso Di Giovanni, vice president of International Communication & Engagement of Philip Morris International, who underlines the importance of technology in the smoke-free future: “ Today science and technology play a fundamental role in offering practical solutions to those who do not completely quit ,” he says. Now “ we are at 40 million consumers in 95 markets who use our smoke-free products”.

source：https://geagency.it/economia/philip-morris-lancia-zyn-in-italia-sacchetti-di-nicotina-per-futuro-senza-fumo/